Sidney Johnston Catts was a pastor turned insurance salesman. He seemed an unlikely choice for governor with bright red hair and one eye. He struck a cord with his slogan that "Florida Crackers have only three friends in this world: God Almighty, Sears Roebuck and Sidney Johnston Catts." In 1916, he entered the Democratic primary for governor of Florida. He led after the vote, but lost the nomination in a recount. Many felt that backroom dealings had robbed him of the nomination. Harnessing these sympathies he then changed parties and ran as the Prohibition Party candidate for Governor.