It is important to understand what cyber criminals value, so you can take appropriate measures to stop them. The things that are valued by the criminals are not what you would expect. The dollar value of data below was provided by internet content security software company, Trend Micro. The of analysis of data was originally produced for CNBC. Trend Micro found that an Uber account ($3.78 on average) or a Netflix account ($.76 on average) was trading for significantly more than a credit card ($.20 on average) on anonymous encrypted networks known as the Dark Net.